President Obama has decided to foray onto House Speaker John Boehner’s home turf in order to bring his jobs proposal directly to the American people. The Obama Administration isn’t being shy about it either:
President Barack Obama is marketing his massive jobs proposal from an outdated bridge that links the home states of his two chief congressional Republican rivals, a symbolic and cheeky maneuver designed to apply pressure on the GOP and convey resolve in the face of a sputtering economy.
Obama will make his pitch Thursday for $447 billion in tax cuts, jobless aid and public works projects at the Brent Spence Bridge south of Cincinnati, an aging span that connects House Speaker John Boehner‘s state of Ohio with Kentucky, home of Senate Republican leader Mitch McConnell. The politics are clear.
This is exactly the type of assertive political activity that Obama should have been doing since he came into office. It calls out Republicans in Congress for failing to address the needs of their constituents, and at the same time, boosts the President’s positive exposure in the heartland.
Unfortunately, the media was so dumbfounded that the Obama Administration would do such a thing, that the President’s communications team had to actually emphasize that this outing was, in fact, purposely scheduled:
“The point here is that it’s not an accident that we’re headed to that area,” said White House communications director Dan Pfeiffer.
Obama is definitely facing an uphill battle when it comes to shifting the publics’ perception that he is weak and overly conciliatory. But as long as he matches his newfound political aggression with bridge-building, I think he might soon figure out a new winning strategy.