1115.org

President George W. Bush (1/25/08):

I am confident in the long-term strength of our nation’s economy. I believe that the fundamentals are sound.

(Right across the street from this Shell station in San Mateo, CA)

Clearly this isn’t a systemwide Burger King communications effort, otherwise there probably would have been spelling guidelines and contraction best practices. But it’s also a stretch to believe that this isn’t somehow a response to market research, be that formal, anecdotal, or both.

I’m going to start keeping track of this kind of thing, so if you see anything similar, take a picture or jot down the message, and email me if you don’t mind. mc @ 1115 dot org