Fox vs. CNN
by matt at 6:00 am on May 24th, 2004 in Media
Take your pick, they both suck.
Media buyers say they generally pay Fox News ad rates that are about 75% to 80% of what they pay CNN — even though CNN has only about half the audience of Fox News. And for all the inroads Fox News has made as a news organization, Mr. Rittenberg has to contend with advertisers who use CNN as a yardstick of quality.
It’s difficult to decide which is more pathetic: the once great CNN only managing half the audience of Fox News, or Fox News being forced to admit that their audience is so rife with slack-jawed yokels that they have to offer steep discounts just to attract advertisers clueless enough to run ads there.
If there is a silver lining, it’s that they both can take comfort in the knowledge that neither of them is MSNBC. Small comfort indeed. Alas, until one of them hires this clown, third place is out of the question.
Bol wrote:
Yeah, somehow I knew Fox News wasn’t making that much from running ads for Christy Lane albums and whatever it is Michael Reagan is selling (some newspaper, I think).
Posted 24 May 2004 at 9:05 am ¶
Megan wrote:
good god scarborough is awful. he’s generally the only news on when i’m going to bed (that or the european squawk box) and i have made the mistake of watching…he makes me way too angry to sleep.
Posted 24 May 2004 at 7:12 pm ¶